Making connections between ideas is the hallmark of the creative mind. However, it is much easier to associate similar ideas, such as maple with oak, than it is to find the connection between less similar ideas, like oak and wine.
The further off the path you ask your audience to go when pitching a project, the more resistance you may encounter. Have confidence in your vision, and persist. The unlikely is not impossible.
This article about Lynn Zwerling’s Knitting Behind Bars program in GOOD Magazine is an excellent example.